About the MIAC

About the MIAC Logo

Primary Logo | Secondary Logo | Tertiary Logo | Wordmark | Colors | Logo History | FAQ | Style Guide |

PRIMARY LOGO

The MIAC primary logo is the horizontal emblem. The design establishes consistency throughout the brand and is built on a foundation of items symbolic of the Conference, its mission, and values. The logo includes several features that refresh and modernize the MIAC’s visual identity:

1. The state of Minnesota – where all 13 MIAC institutions call home – is prominently showcased and integrated with the “M” of “MIAC.”
2. Representing Minnesota’s nickname of “The North Star State,” the North Star cuts through the MIAC name to serve as the “guiding light” for student-athletes.
3. The North Star also includes four points, one for each of the MIAC’s four core values (Quality Athletics, Academics, Integrity, and Student-Athlete Well-Being). Similar to the North Star, the MIAC’s four core values serve as a compass for student-athletes as they navigate their college athletics experience and prepare for success later in life.
4. The logo box and Conference nomenclature at the bottom of the emblem pay homage to the MIAC’s legacy logo, while the refreshed green and blue colors harken back to the Conference’s original emblem.


SECONDARY LOGO


The MIAC secondary logo prominently features the state of Minnesota, home to all 13 MIAC institutions and a unifying force for the Conference. The logo is fully integrated with a diagonal orientation of the “MIAC” lettering, covering nearly all of the Conference’s geographic footprint. This convergence represents the Conference’s connection to the state, as well as a statewide connection to the MIAC – a bond that has been woven together for nearly a century. The MIAC is Minnesota, and Minnesota is the MIAC.

TERTIARY LOGO

The MIAC tertiary logo features the full conference nomenclature below the elements of the secondary mark. The word “Minnesota” is prominent in this logo and represents the only time the state’s name is separated from the conference nomenclature in logo format.

WORDMARK




THE COLORS

 

MNISÓTA BLUE

All 13 MIAC member institutions reside in Minnesota, a state named for the Dakota Sioux word “Mnisóta”, meaning “sky-tinted water.” Mnisóta Blue is representative of the many rivers and more than 10,000 lakes that so richly define our Minnesota identity.

  NORTHWOODS GREEN
From tranquil forests to rolling hills, Minnesota has a wealth of diverse rural landscape. Northwoods Green, showcased within the state of Minnesota on the MIAC logo, represents the natural beauty found on each of our campuses and across our great state.
  SKYLINE SILVER
Accenting the MIAC logo is Skyline Silver, emblematic of the bustling metropolis of the Twin Cities – home to six MIAC institutions. This foundational color binds together the history and natural resources found throughout Minnesota, with the excitement and energy the bright lights of the Twin Cities are known for.

LOGO HISTORY

(1994) – The original MIAC logo was conceptualized by the Conference’s first Executive Director, Carlyle Carter, in 1994. The logo incorporated a book, representing scholarship, surrounded by 13 pieces of a shield for the 13 member institutions. The emblem also featured an iconic flame to embody purity and idealism. The names of the member institutions encapsulate the logo elements against the backdrop of the state of Minnesota. 

 

 

(1994-2017) – The MIAC legacy logo was introduced shortly after the green state emblem and featured the letters “M.I.A.C.” in white against a black background. A torch was featured to the left of the banner, symbolic of the “guiding light” for student-athletes. This served as the Conference’s primary mark for more than two decades.

 

 

(2013-2017) – The MIAC “Core Value” logo was developed as an ancillary logo in 2013 to recognize the Conference’s commitment to Quality Athletics, Academics, Integrity and Student-Athlete Well-Being. The logo featured the MIAC banner in front of a yellow state of Minnesota and was surrounded by the four core values. Though the core values remain a fixture in the Conference, the logo was officially retired in 2017.

 

 

(2017-Present) – The present logo was introduced in July of 2017 and features the state of Minnesota integrated with a straight orientation of the custom “MIAC” lettering. The letters are anchored by a dynamic North Star icon, harkening back to the “guiding light” concept of the previous conference logo. The full conference nomenclature is spelled out at the base of the mark.

  


FAQ

WHAT WAS THE MOTIVATION BEHIND CREATING A NEW MIAC IDENTITY?
The primary goal of the logo revision process was to create a visual identity that best embodies who we are and what we represent as a conference. Our objective was to build an identity that not only honors the heritage and tradition that has been built over the last century but also to reflect on who we are today and how we see ourselves progressing in the future. We believe this new visual identity gives our Conference a refreshed, modern look that will serve and represent us well for many years to come.

WHAT ARE THE CONFERENCE COLORS?
Our new colors are inspired by the state of Minnesota and unique to the conference itself, as no member institution uses these new primary colors.

Mnisóta Blue: All 13 MIAC member institutions reside in Minnesota, a state named for the Dakota Sioux word “Mnisóta”, meaning “sky-tinted water.” Mnisóta Blue is representative of the many rivers and more than 10,000 lakes that so richly define our Minnesota identity.

Northwoods Green: From tranquil forests to rolling hills, Minnesota has a wealth of diverse rural landscape. Northwoods Green, showcased within the state of Minnesota on the MIAC logo, represents the natural beauty found on each of our campuses and across our great state.

Skyline Silver: Accenting the MIAC logo is Skyline Silver, emblematic of the bustling metropolis of the Twin Cities – home to six MIAC institutions. This foundational color binds together the history and natural beauty found throughout Minnesota, with the excitement and energy the bright lights of the Twin Cities are known for.

White will also be used as a part of our official color palette.
 

WHAT IS THE PRIMARY LOGO?
The MIAC primary logo is the horizontal emblem. The logo includes several features that refresh and modernize the MIAC’s visual identity:

1. The state of Minnesota – where all 13 MIAC institutions call home – is prominently showcased.

2. The North Star cuts through the MIAC name to serve as the “guiding light” for student-athletes.

3. The North Star also includes four points, one for each of the MIAC’s four core values (Quality Athletics, Academics, Integrity, and Student-Athlete Well-Being). Similar to the North Star, the MIAC’s four core values serve as a compass for student-athletes as they navigate their college athletics experience and prepare for success later in life.

4. The logo box and Conference nomenclature at the bottom of the emblem pay homage to the MIAC’s legacy logo.
 

WHAT IS THE SECONDARY LOGO?
The MIAC secondary logo prominently features the state of Minnesota, home to all 13 MIAC institutions and a unifying force for the Conference. The logo is fully integrated with a diagonal orientation of the “MIAC” lettering, covering nearly all of the Conference’s geographic footprint. This convergence represents the Conference’s connection to the state, as well as a statewide connection to the MIAC – a bond that has been woven together for nearly a century. The MIAC is Minnesota, and Minnesota is the MIAC.

WHAT IS THE TERTIARY LOGO?
The MIAC tertiary logo features the full conference nomenclature below the elements of the secondary mark. The word “Minnesota” is prominent in this logo and represents the only time the state’s name is separated from the conference nomenclature in logo format.

WHO DESIGNED THE LOGO?
The logos were created by Skye Dillon, who owns and operates Skye Design Studios, a brand identity and design firm located in the greater New York City area.